The Role of Short Messages in Business Marketing

In today's competitive marketing field, business owners are using a wide range of marketing strategies such as email marketing, internet marketing, direct marketing and telemarketing to promote products and services quickly and effectively. Currently, short message service is proving to be an effective marketing strategy. As there are over 4 billion mobile users worldwide, using SMS marketing is one of the best ways to reach customers quickly and effectively.

SMS (Short Message Service) is a service for sending short messages of up to 160 characters to mobile devices including smartphones, cellular phones and PDAs. It is often used in marketing field to send a common message to thousands of customers from various realm of life to check if they are interested in offers, services or products. Earlier, marketing was done by walking up to the customers and now the customers are invited to come to a particular showroom or an event to check out the products via short message service.

The event can give a live demonstration of the product and might tempt people to buy the product which ultimately boosts the business productivity. All these things are possible with the messaging system that does not take much time and you just need to gather the mobile numbers of the people to send the messages. The idea of bulk SMS has become revolutionary in the market today to promote products and services.

Sending massive quantity of text messages termed as bulk SMS has taken the messaging system from the hand of single users and have become in itself an innovative way to touch the lives of people in every aspect. Now it has become a tool that you can use to inform business partners, suppliers, employees and clients about an important event or launch of new service or product. However, it is mainly used to promote products and services.

SMS is used as an effective marketing tool to grab the attention of customers by sending promotional messages that usually comprise special offers, discount coupons, coupon codes and details about new products or services. As it is cheap, fast and reliable, bulk SMS is gaining recognition in various sectors including educational institutions, IT companies, hospitals, industries and real estate.

With the development of bulk SMS software, SMS marketing has become easier than before. Now, even an inexperienced marketer is able to use this software due to its easy to use interface. With increasing mobile users and popularity of text messages, SMS marketing is one of the best ways to boost business productivity.